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Wie die ARD in einem halben Jahr die Rechte für die Sonntagsspiele der Fußball-Bundesliga nutzen will, über die sie dann verfügt, ist noch nicht geklärt. Sicher ist nur, dass die Dritten Programme die kostspieligen Rechte nutzen dürfen. Die Mehrheit will es, hat über Details aber noch nichts verlauten lassen, der MDR dagegen hat kein Interesse, und der BR ist skeptisch.

Vorgeprescht beim Thema Sonntagskick ist nun der NDR. „Wir sind die ersten, die sich bekennen“, sagt der seit November amtierende Programmdirektor Frank Beckmann. Ab Beginn der Saison 2009/10 ist um 21.45 Uhr eine höchstwahrscheinlich 60-minütige Fußballsendung vorgesehen, als Moderatoren sind Monica Lierhaus und Gerhard Delling eingeplant. Dem NDR fällt der Schachzug leicht, weil er – anders WDR, SWR und HR) – am Sonntagabend mit dem Sportclub (derzeitiger Beginn: 22.45 Uhr) bereits eine fußball-lastige Sendung im Programm hat. Die muss er nur nach vorn verlegen – und „Die NDR Quiz Show“, die jetzt um 21.45 Uhr läuft, nach hinten oder auf einen anderen Tag.
Somit macht der NDR ab August sich selbst Konkurrenz, denn im Ersten läuft um 21.45 Uhr ja bekanntlich Anne Will – eine Sendung, die der NDR redaktionell verantwortet. Beckmann meint aber, für die Talkerin ergebe sich keine neue Wettbewerbssituation. Sie sei es ja gewohnt, sich mit Fußball zu messen – derzeit mit der DSF-Sendung „Bundesliga: Der Sonntag“. Künftig wird Will aber wohl gleich gegen mehrere Fußballangebote der ARD anreden müssen. Es ist nicht leicht nachzuvollziehen, dass für zwei bis maximal drei Sonntagsspiele möglicherweise mehr als drei Sendungen produziert werden, doch Beckmann beschwört die „regionale Kompetenz“. „Für den Fan“ sei es „das Beste“, dass er den Sender wählen könne, der ihm die „Hintergründe“ (ein kühner Begriff im Zusammenhang mit öffentlich-rechtlicher Sportberichterstattung) über seinen Verein liefere. Immerhin, was ein Fan will, kann Beckmann vielleicht ein bisschen besser beurteilen als andere Programmmanager, denn Fan ist er auch – wenn auch von einem Klub, der nie mehr in der 1. Liga spielen wird: Rot-Weiss Essen.

16 Kommentare

  1. Öffentlich-rechtliche Rechtsverdreher | soziolot schrieb am 13. Februar 2009:

    […] dass am Sonntagabend keine Werbung in den Öffentlich-Rechtlichen erlaubt ist. Dazu kommt noch – wie René Martens auf direkter-freistoss.de angemerkt hat – dass die Talk-Show von Anne Will, die am Sonntagabend ab 21:45Uhr ausgestrahlt wird, ebenfalls […]

  2. Oliver Fritsch schrieb am 14. Februar 2009:

    Die Berliner Zeitung hat es gut zusammengefasst:

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